(Case studies)

Five launches.8.55M views.

The five best-performing launch videos we have made, with the numbers from X. Every figure is from the client’s own post, read on 20 Oct 2026.

8.55Mviews
65.4Klikes
29.1Kreposts
306Kquote posts

The five

01ETHGasOpen Gas Initiative5.45Mviews
02ORBTDeFi Score943Kviews
03ADI PredictstreetWorld Cup ’26 Sprint882Kviews
04ETHGasGas ID823Kviews
05DAC Quantum ChainInception L1 Testnet453Kviews

Launch film · 3 Dec 2025 · 34 sec

ETHGas Open Gas Initiative

5.45M views. Nearly 18× ETHGas’s own following.

ETHGas · Open Gas Initiative · Watch it on X ↗

Views on X: 5.45M
Views ÷ followers: 17.9×
Engagement rate: 5.3%
Likes: 2,420
Reposts: 801
Replies: 661
Quote posts: 286,953
Bookmarks: 104

The launch

ETHGas launched the Open Gas Initiative: a zero-code way for protocols to pay their users’ gas. The first cohort was EigenCloud, ether.fi, Pendle and Velvet Capital.

What we made

A 34-second film that opens where every onchain user has been: a 0.02 ETH gas fee, then “Transaction failed”. From that wall it turns. “But what if ETHGas held the solution?” A wireframe cube, a gasless swap, the three-step Gasless Flywheel (attract, encourage, reward), a 0.049 ETH rebate landing in a wallet, then the call to become an OG. Navy and bronze glass UI, slow light, nothing extra.

Why it worked

It sells the feeling before the product: ten seconds of pain, then relief, then a mechanism simple enough to fit in one ring. People quoted the post almost 287,000 times, many of them tagging protocols and calling on them to sponsor gas.

Product launch · 5 Jan 2026 · 10 sec

ORBT DeFi Score

943K views and 42.6K likes, from a ten-second video.

ORBT · DeFi Score · Watch it on X ↗

Views on X: 943K
Views ÷ followers: 5.8×
Engagement rate: 8.9%
Likes: 42,610
Reposts: 16,466
Replies: 7,007
Quote posts: 17,880
Bookmarks: 1,036

The launch

ORBT’s DeFi Score gives every wallet an onchain baseline before the protocol launches. The score decides how that wallet is recognised as ORBT opens access and participation.

What we made

Ten seconds. One glass card floating on a blue sky: $15.12M volume, a 99/100 score, the “Capital Strategist” tier and the buttons to share it. “DeFi Score is LIVE.” No voiceover, no feature list.

Why it worked

The card in the video is the card people get. Showing the shareable thing instead of explaining it turned viewers into sharers: the highest engagement rate of these five launches, and the most likes, reposts and bookmarks.

Campaign launch · 11 Jun 2026 · 35 sec

ADI Predictstreet World Cup ’26 Sprint

882K views. 9.5× Predictstreet’s following.

ADI Predictstreet · World Cup ’26 Sprint · Watch it on X ↗

Views on X: 882K
Views ÷ followers: 9.5×
Engagement rate: 2.9%
Likes: 9,799
Reposts: 7,407
Replies: 7,815
Quote posts: 348
Bookmarks: 154

The launch

The official prediction market partner of the FIFA World Cup 2026™ opened its World Cup Sprint. Claim a Predictstreet Card, open daily packs, build streaks and climb the leaderboard to win World Cup tickets, finals included.

What we made

A 35-second matchday story. A fan on the couch with the app in hand, then “Join the game” as he is pulled into the stadium. Foil card packs, the tournament screens, “Climb the ranks”, and a pack that opens on a gold World Cup match ticket. Orange-on-blue type, fast cuts, and the risk disclaimer carried cleanly in every frame.

Why it worked

It shows the whole loop (claim, play, climb, win) in the time it takes to read the post, and it puts the prize on screen. Replies (7.8K) ran close to likes (9.8K): people answered the post instead of scrolling past it.

Campaign launch · 16 Oct 2025 · 27 sec

ETHGas Gas ID

823K views. 25K+ Gas IDs generated in a day.

ETHGas · Gas ID · Watch it on X ↗ · ETHGas’s results post ↗

Views on X: 823K
Views ÷ followers: 2.7×
Engagement rate: 1.0%
Likes: 4,741
Reposts: 1,842
Replies: 1,416
Quote posts: 370
Bookmarks: 883

The launch

Chapter 2 of ETHGas’s campaign, “The Great Gas Reckoning”. Generate your Gas ID, claim bonus Beans based on how much gas you have ever spent, then share it on X.

What we made

A 27-second 2D film starring Gassy Jack, ETHGas’s mascot, climbing a beanstalk (yes, Beans) through the clouds and straight into the real site: connect X, unlock your Gas Report, watch the Gas ID card burst out, post it. It closes on “Generate your Gas ID”.

Why it worked

Character first, product second, and the product is a card people want to show off. The next day ETHGas reported 25K+ Gas IDs generated and 100K+ ETH of lifetime gas counted.

Testnet launch · 18 Apr 2026 · 38 sec

DAC Quantum Chain Inception L1 Testnet

453K views. 959 people saved it to come back to.

DAC Quantum Chain · Inception L1 Testnet · Watch it on X ↗

Views on X: 453K
Views ÷ followers: 3.1×
Engagement rate: 2.4%
Likes: 5,916
Reposts: 2,588
Replies: 1,734
Quote posts: 742
Bookmarks: 959

The launch

DAC’s L1 testnet, Inception, went live. Connect a wallet, earn Quantum Energy (QE) through onchain and offchain activity, stack badges and climb the leaderboard before mainnet.

What we made

A 38-second explainer in DAC’s flat editorial palette (cream, rust, mustard and slate) with hard shape wipes. It walks the real dashboard: where to start, operative badges as multipliers, the Gold Early Badge for Q-CHIP and Keycard holders, QE, the DACC faucet, then “Start exploring Inception today”.

Why it worked

Testnets lose people at “how does this work?”. This answered it in under 40 seconds using the actual interface, so people arrived knowing what to do. Nearly a thousand bookmarks say they kept it as a guide.

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How we count: views, likes, reposts, replies, quote posts and bookmarks are as shown on each client’s X post on 20 Oct 2026. Engagement rate = likes, reposts, replies and quote posts ÷ views. Followers = the client’s X followers on the same day.